Press Release from the VSDVAA – Red Flag Campaign

For Immediate Release

January 28, 2010

Contact: Kate McCord, Public Awareness Manager
Virginia Sexual & Domestic Violence Action Alliance
(804) 377-0335 x2119
kmccord@vsdvalliance.org
Red Flag Campaign Featured in Designing for the Greater Good; New Book Showcases Best in Cause-Related Marketing and Nonprofit Design
(Richmond, Virginia), January 28, 2010 – In an age when non-profit organizations are struggling
harder than ever to have their messages heard, the value of branding and design has become
increasingly essential to their survival. This week, a first-of-its-kind book, Designing for the Greater
Good, was released to offer readers insights into great nonprofit branding campaigns in 24 inspiring
case studies and hundreds of illustrated examples.

The Red Flag Campaign, a project of the Action Alliance in collaboration with Richmond-based Another Limited Rebellion design firm, was among the outstanding campaigns selected for inclusion in this prestigious collection.

About The Red Flag Campaign
The Red Flag Campaign (www.TheRedFlagCampaign.org) is a national public awareness campaign
designed to address dating violence and promote the prevention of dating violence on college
campuses. The Campaign is a project of the Virginia Sexual and Domestic Violence Action Alliance,
and was created in partnership with Another Limited Rebellion, college students, college personnel,
and community victim advocates. The Campaign is funded by a generous grant from the Verizon
Foundation, along with support from the Macy’s Foundation and the Centers for Disease Control and
Prevention.

About Designing for the Greater Good
Created as a comprehensive resource for designers, creative professionals, marketers, corporate
communications departments and nonprofit leaders, Designing for the Greater Good is based on
authors Peleg Top and Jonathan Cleveland’s nearly 40 years of combined experience working with
nonprofits and corporate communications departments across the country.
“After nearly a decade of studying cause marketing campaigns, I know that strong design is absolutely
critical to success,” commented David Hessekiel, president, Cause Marketing Forum. “As a unique
showcase of campaigns that stand out from the crowd, Designing for the Greater Good is a valuable
addition to the cause marketing literature. This collection of work, often created in spite of low budgets
and organizational impediments, should be an inspiration to creatives, nonprofit and corporate
marketers alike.”
“Successful design for nonprofit organizations relies on a true partnership, where the designer is
connected to the cause and the organization has accurately portrayed its culture and clientele. When
these elements come together, a powerful brand connection is made,” said author Jonathan Cleveland.

More information on Designing for the Greater Good (Harper Design, an imprint of Harper Collins) is available at www.designingforthegreatergood.com.

More information about The Red Flag Campaign is available at www.TheRedFlagCampaign.org or at 804.377.0335.

For information on how to support the Red Flag Campaign or how to get one started at your local school or college, contact the Sexual and Domestic Violence Action Alliance at 804-377-0335.

Victim Advocate Position in Caroline County, Virginia

Victim’s Advocate

Caroline County, VA

Caroline County is seeking a temporary part-time Violence Against Women Victim’s Advocate for its Victim Witness Program.

The successful candidate must possess the following: (1) a bachelor’s degree with major course work in criminal justice, social work, or a related human services field OR any equivalent combination of experience and training, (2) effective oral and written communication skills, (3) proven computer skills, including Microsoft Office software, and (4) good judgment, discretion, and initiative.

Job includes working with victims and witnesses through the criminal justice process, sending correspondence to victims, providing court advocacy for victims, making referrals to other agencies, maintaining records, and preparing reports.

This is a grant-funded position requiring 20 hours per week with a salary of $21,000.

To obtain an application, contact Cindy Gatewood at 804/633-8037 or at P.O. Box 432, Bowling Green, VA 22427, or visit the County’s web site at www.co.caroline.va.us.  A completed County application must be submitted to P.O. Box 432, Bowling Green, VA 22427, no later than February 5, 2010.  A background check is required.

Caroline County is an Equal Opportunity Employer

Recent Rape Cases

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Last night we had two rape cases reported and two victims in the Emergency Room. Through the progress we have made with law enforcement and medical personnel, these victims can feel more comfortable reporting, getting evidence collected, and prosecuting. Those things are not enough. Victims need the support of a hotline, clothing to wear home from the hospital, crisis support from trained crisis advocates, and counseling.

It costs $376 to provide services to one victim for crisis emergency response. It costs $150 to provide legal advocacy for one victim. And it costs over $1200 to provide trauma counseling services and support for victims for 8 weeks.

As more victims report and seek services, we need to be able to have services available for them.

Donate today to help us serve victims of violence and consider adding to that donation a few dollars more to help us provide prevention so we may have fewer victims.

www.rcasa.org

Thank you for your support as we work together to end violence.
Carol Olson,
Executive Director

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